← WorkIdentity · Guidelines · TypeInspan
04 / 05 — 2026
Inspan arrived as a logo submission and left as a brand. The name is set
in the wordmark, the red is a single flat plane, and everything else in the
system gets out of its way.
Fourteen artboards, one idea: a monogram that holds at favicon size and a
red that never shifts. The guidelines document is the deliverable — we built the
brand to be explained in two pages.
A logo is the smallest possible deliverable. The guidelines are the actual work.
